Driving positive reputation as a trusted brand and partner
Industry: Telecom
Background
Gold Data, the leading network provider in Latin America, made headlines at Mexico Connect 2022 with its groundbreaking announcement. They unveiled plans to construct a revolutionary cable system in the Gulf of Mexico, connecting Miami, Florida, to key locations in Mexico such as Mexico City, Cancun, and Queretaro. This milestone marks the first cable to land in Mexico in over two decades, positioning Gold Data as a trailblazer in the industry. The project’s significance cannot be overstated, as it will revolutionize data connectivity, empowering businesses and propelling Mexico to the forefront of global innovation.
The Plan
A strategic optimized PR campaign was implemented to generate awareness, enhance its reputation, and foster positive feedback. The campaign aimed to highlight the company’s contribution in solving connectivity issues and challenges faced by its customers. By targeting key audiences, Gold Data positioned itself as a trailblazer in the data connectivity industry. The campaign generated positive feedback from influential voices in the market, solidifying Gold Data’s leadership position and significantly enhancing its reputation.
Impact
Gold Data’s PR campaign had a significant impact, achieving broader and better multi-platform coverage through various media formats such as video, infographics, photographs, and images. One-on-one interviews with reputable media outlets boosted the brand’s SEO positioning and online visibility. By partnering with telecommunications and IT micro-influencers, the campaign successfully spread authentic word-of-mouth news among follower communities, enhancing engagement and fostering meaningful conversations with the brand. Through these strategic efforts, Gold Data solidified its reputation as a trailblazer in the data connectivity industry.
Results
including newspapers, TV, podcasts, and online platforms. This widespread coverage significantly boosted Gold Data’s visibility, reputation, and online discoverability, showcasing its market-leading solutions.
received by Gold Data’s content, expanding brand reach and visibility through media outlets and digital journalists.
by social media posts, expanding visibility, increasing awareness, and creating conversion opportunities.
and meaningful conversations, including likes, shares, and comments, across various touchpoints, strengthening relationships, enhancing brand reputation, creating valuable conversion opportunities, and fostering increased customer loyalty.
Note: The results were generated over a 30-day period, which corresponds to the duration of the PR project.
