Revolutionizing logistics with AI-Powered Solutions
Industry: IT for the Supply Chain
Background
In March 2022, Quincus marked its entry into Latin America, venturing into Mexico and Colombia. This strategic move was driven by the recognition that the era of AI is reshaping logistics, and Quincus strives not just to partake but to lead in this transformation. Its goal? To establish Quincus as a thought leader, shaping the landscape of logistics and technology in Latin America.
The Plan
In the pursuit to increase Quincus’ awareness, visibility and positioning, to captivate the attention of the B2B SaaS platform’s target audience, evergreen content emerged as the compass. The PR strategy ensured that this content resonated across all mediums -be it reading, watching, or listening. With precision, its content found its home where IT, logistics, transportation, and business converge, aligning perfectly with Quincus’s main audience.
Impact
The resonance of Quincus’ content was evident as media outlets in key niches embraced it warmly. This synergy bolstered brand awareness, amplified online visibility, and facilitated discovery. Simultaneously, synchronization with editorial calendars paved the way for fruitful one-on-one interviews. Together, these efforts coalesced to forge a robust brand identity and cultivate a positive reputation.
Results
in traditional and digital media played a crucial role in amplifying Quincus’s brand presence by communicating its unique value propositions and potential benefits to logistics enterprises.
by media outlets and journalists who actively shared Quincus content, extending its reach and enhancing visibility across pertinent platforms.
through carefully crafted social media posts, Quincus content was organically exposed to a vast audience, intensifying awareness, and cultivating opportunities for conversion.
through likes, shares, and comments on social media posts fortified Quincus’ brand reputation, catalyzed conversion prospects, and nurtured loyalty.
from earned online media efforts to the Quincus’ website, fostering conversion opportunities and nurturing a dynamic online presence.
